#DrawALine to end FGM: campaign for UN Women UK

09th January 2020

Hurricane has produced a video to help draw an end to the violent practice of FGM and we’re inviting you to back the campaign. UN Women UK has selected Bristol-based agency, Firehaus for its #Drawaline campaign to end FGM. We are proud to have partnered with them to direct and produce the video for this vital campaign pro bono.

Not for Profit Campaign  Video

The NGO campaign video seeks to elicit a direct response to drive leads and donations. It features high-profile influencers, including Emma Breschi, Alimatu Dimonekene, Sophie Hermann,  Anna Kristina Jones, Saira Khan, Gina Martin, and Jada Sezer.

Watch the video now:


Team Hurricane skillfully rose to the challenge of a tight turnaround on this video production, which was shot in one day. We directed the 30s ad and managed post-production,

The film will be shared via digital channels and screened in cinemas from 20 December.

Get involved

We hope you’ll join us in sharing the campaign video with the hashtag #DrawALine. You can follow UN Women UK on Twitter and Instagram.

Explore our campaigns that make an impact in our portfolio pages. If you’re looking for video strategy for your charity or cause, we would love to chat with you. Get in touch.

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