Social video campaign aimed directly at Gen Z to launch Huawei’s brand new P Smart series of smartphones.
Showcasing its new smartphone, the P Smart. Aimed at a Gen-Z audience, we worked alongside agency Syzygy London to create an authentic and vibrant treatment that captures a day in the life of a group of friends. The short films were primarily commissioned for Instagram Stories but were followed up with a 30-second YouTube version.
Our team also captured still photography for all of Huawei’s social channels to support the overall campaign. Enter a group of cool kids, Bristol streets, blue lights and our crew keeping up with all the action. The views are in the millions and counting.
The numbers speak for themselves – 14 million views on YouTube and rising. Social results have been stellar too, including via IGTV. More results to follow very soon…
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