Addleshaw Goddard, a global law firm, were introducing ‘AGID’ a smart delivery system for their services.
We were charged with stepping outside of Addleshaw Goddard’s central brand to create an animation that portrayed the disruptive nature of the changes AGID is making to traditional law.
Working closely with the AGID team, we developed a creative treatment that combines motion typography with a bold colour palette and carefully selected stock photography. These elements came together to create a trailer that would punctuate the disruptive nature of AGID and engage a whole new audience.
Launched at Addleshaw Goddards AGM and seeded via a global social media campaign, our film has hit all the right marks. It continues to reach a whole new audience for AGID and plans are already afoot for an expanded content campaign for the platform.
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