Point of Purchase Video for Haynes

We worked with Bristol-based agency, Spirit, to create a point-of-sale promotional video for digital signage at Point of Purchase (POP) within book stores, for Tiff Needell’s autobiography ‘Tiff Gear’.

To bring Tiff’s personality to life for potential readers, we decided to create a tongue-in-cheek piece to camera, delivered by Tiff at high speed. Our retail video marketing campaign is unforgettable with Tiff Needell hitting 140mph in a BMW M3.

This retail marketing video was used on digital signage in book stores. POP videos such as this can be shown on any type of in-store screens and multimedia systems, from small LCDs to large digital displays. Videos in the retail environment are becoming increasingly common, as standing out from the crowd is more important than ever.

Would you like to chat about how a film like this could work for you?
Yes please

10,000 Video views
300 Social mentions
2 weeks Project turnaround

The results

The video ran at Point of Purchase and in book stores across the UK. A second version of our film was also cut to be used online on Amazon next to the book listings. An extended version is now hosted on the Haynes website to continue to increase sales orders of the book.

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