Virgin Pure’s new product sits at the heart of a family home in this informative and engaging product video.
Product videos are an effective way of showcasing the features of a new range. Virgin Pure and Strauss Water needed a product video to showcase their new T7, which purifies & filters your water in one easy step.
Through in-depth conversations with Virgin Pures marketing team, we learnt that the video needed to feature a family’s day centred around the T7. We cast adult and child actors, sourced a central London location, shot and edited the film with Hurricanes in-house team. Video content allows you to show rather than tell, which makes it the perfect medium when marketing technology and lifestyle products.
The video not only features on the Virgin Pure website but was also played at the launch event, presented by none other than Richard Branson.
– 5 weeks Project turnaround
– 5,000+ Video views
– 300% Increase in engagement
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