We worked with Specialist Publications to create an eye-catching launch video for Peugeot’s new RCZ.
Peugeot wanted a unique automotive video that stood out. They sought to incorporate genuine light art rather than CGI, highlighting the innovative design of the RCZ.
The video features a genuine light art piece by renowned artist Michael Bosanko. Shot in high-definition in a blacked-out studio, Bosanko used torches and light wands to create stunning visuals. We enhanced the film with motion graphics, sound design, and special effects, culminating in a striking final shot displayed in a view art gallery.
The video received over 30,000 views and 500 social mentions within six weeks. The campaign’s success was further amplified by an interactive player on the Peugeot website, providing viewers with detailed information about the RCZ
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