An engaging and informative animated explainer video for Global business expansion leader Mauve Group.
The team at Mauve Group asked us to create a motion graphics driven video, to demonstrate who they are, what they do, and how they can help their customers. The goal was to increase brand awareness, by educating viewers about what Mauve Group offers and to engage new prospects.
We developed a treatment with strong visuals and a clear message, a perfect example of how animated explainers can be utilised by a brand. The brand has people at its heart, so it was important to emphasise this in the animated video, showing how they help people move, secure jobs, and set up businesses in new locations. We achieved this with bespoke characters, designed by our in-house creatve team.
Mauve Group told us:
“Our initial brief to Hurricane was by no means an easy one. With a global network of companies and clients spanning different cultures and languages, our video needed a broad appeal and the ability to adapt to multiple platforms. From the first conversations with Hurricane, we knew we had found a video partner willing to work with us collaboratively.
The video has received countless compliments from clients, partners and events attendees worldwide. Not only has it become our “elevator pitch” for sales purposes, it has become woven into the fabric of our branding and has informed the way in which we think and talk about our business from a marketing perspective. Hurricane has managed this project expertly and we are thankful for the opportunity to collaborate with them towards such a successful outcome.”
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