A pan-European paid media campaign for the world’s biggest brewery where Hurricane delivered strategy, production and paid social.
AB InBev’s employer brand team needed us to develop a cross-platform social campaign to engage new and existing employees with a conversation around their new D&I strategy. The key targets were brand discovery, reach and views. To drive traffic to the new D&I landing page on the career’s site and then into conversations to acquire sign-ups.
Focussing on key pillars of AB InBev’s new diversity and inclusion campaign, the films feature key members of the AB InBev team. To provide an authentic introduction into their policies whilst celebrating their incredible team.
We delivered a complete cross-platform social video campaign. Creating a suite of assets that were optimised for key social channels.
The campaign delivered impressive results across the UK, Italy, Germany, France and Belgium:
4.8 million total impressions
Over 1.3 million video views
599 conversions to the talent sign up – Target was 200
81.42% increase in page views to the D&I page.
Bounce Rate has improved by 21.30%.
4.5% uplift in the brands’ consumer reputation score
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