When Hurricane was approached to work on a project about malnutrition, our initial expectation was that it would involve travelling to a third-world country. However, we were surprised to discover that the video aimed to highlight the growing issue of malnutrition in the UK.
Collaboration with Euro RSCG Life Medicom
Working alongside the specialist medical marketing agency, Euro RSCG Life Medicom, we developed a presenter-led video concept to communicate the statistics surrounding malnutrition in the UK.
Expert Presenter: Dr. Mike Stroud
The film’s presenter, Dr. Mike Stroud, former chair of BAPEN, a charitable association that raises awareness about malnutrition, was the ideal choice as the lead spokesperson. Dr Stroud is no stranger to the screen, having appeared in documentaries such as Poles Apart and Wilderness Men for the BBC. His expertise in human health under extreme conditions, coupled with his previous collaboration with Sir Ranaulph Fiennes, made him a natural fit for the project.
Pre-Production: Storyboarding and Script Development
After developing a draft script, we set about working on the storyboard. Our goal was to create an environment where Dr. Stroud could interact with the statistics. We opted to shoot the entire sequence on a green screen, allowing us to add background plates and motion graphics during post-production.
Shooting Day: Detailed Planning for a Tight Schedule
As a consultant gastroenterologist, Dr. Stroud’s schedule was incredibly tight. We knew we’d have a limited window for the shoot, so we spent time creating a detailed shot list and running order to ensure everything ran smoothly. Our preparation proved essential, as Dr Stroud was only available for a maximum of five hours—a tight schedule for achieving perfect delivery of the script while interacting with unseen graphics.
Post-Production: Graphics and Editing
Thanks to our intensive preparation and Dr. Stroud’s calm and measured approach on camera, the shoot went off without a hitch. We brought an editor and suite on set to ensure the best possible green screen key from the footage. All the footage was then brought back to the Hurricane studio, where our animators added the motion graphics.
Interested in Medical and Healthcare Marketing Videos?
If you’d like to learn more about producing medical and healthcare marketing videos for your brand, feel free to get in touch.
