The medical, pharmaceutical, and healthcare communities are constantly searching for new ways to communicate the effects of drug actions, cellular activities, and immune responses. Medical animation can open a window to new worlds, allowing the viewer to explore a subject in fine detail.
3D Animation: Realism Beyond the Naked Eye
The evolution of medical animation has been striking. Gone are the days of basic models. Now, photo-realistic rendering allows teams to explore complex scenes like never before. Mechanism of Disease (MOD) and Mode of Action (MOA) animations are leading the charge, showing the power of visual storytelling in medical marketing.
Pioneers in the Field: From Science to Art
Visionaries like David Bolinsky and Drew Berry have pushed medical animations beyond the realm of science. Bolinsky’s ‘Inner Life of a Cell’ TED Talk is a prime example of how artistic, yet scientifically accurate, visuals can revolutionise understanding. Berry’s groundbreaking work on DNA strands continues to break new ground in visualising biological processes.
Tools of the Trade: Accelerating Innovation
These innovations wouldn’t be possible without the use of advanced tools like Maya and resources like the Protein Data Bank. This database houses over 63,000 protein structures, allowing production teams to focus on the creative and narrative aspects of their animations while accelerating the technical process.
Our Approach: Elevating Medical Communication
We leveraged this technology for our Pulmonary Arterial Hypertension (PAH) animation project for Novartis, collaborating with Havas Life Medicom. Through careful planning, storyboarding, and research, we ensured the animation not only met scientific and legal standards but also told a compelling story.
Let’s Bring Your Vision to Life
Transform complex medical concepts into engaging visuals with Hurricane Medical’s expert animations. Whether it’s for patient education or professional presentations, we bring your message to life with precision and creativity. Contact us today to start your next project!
