Smart technology is unlocking massive opportunities in the energy and utility markets, giving rise to the buzzword electech. For marketers in this space, it’s time to adopt a tech-savvy mindset and use video content as a tool to inspire and educate customers. In this post, we’ll explore how energy firms can create compelling video content, from brand films to informative explainers.
The Opportunity with Smart Energy Tech
Electech encompasses everything from energy efficiency audits to real-time billing, battery storage, and intelligent substations. These innovations empower energy companies to meet customer expectations head-on. According to a recent PwC study, consumers trust energy utilities more than any other sector when it comes to introducing smart technology into their homes. This opens the door for a refreshed relationship between customers and their energy providers, especially in an industry where services are often taken for granted.
Humanise Your Brand
In the energy sector, brand consistency is vital, and emotional storytelling is the most effective way to create lasting connections. Look at Ovo Energy, for instance. They’ve nailed the art of humanising their brand by showcasing the imaginative ways customers can use their savings from switching providers. Their memorable ad features a dad training his daughter to be an astronaut—an imaginative narrative that beautifully illustrates how making the right choice can lead to extraordinary possibilities.
As electech takes centre stage, it’s crucial to understand your audience’s emotional drivers. Engaging content that resonates will help humanise the tech, showcasing how your products genuinely benefit customers and creating those memorable moments.
Energy Explainer Videos
Smart technology can be complex, which is why explainer videos are invaluable. A great example is British Gas, which uses engaging animations to illustrate the benefits of its smart home products, like smart meters and thermostats. These videos simplify intricate ideas, making it easier for consumers to understand how these technologies can enhance their energy efficiency and convenience at home.
For newcomers to the energy market, educating the public about the broader landscape is essential. Green Mountain Energy Corporation does this brilliantly in their video that explains how the US energy grid has remained largely unchanged for a century while highlighting how electech can usher in a new era of sustainability.
Offering practical tips on improving energy efficiency not only builds trust but also aligns with audience’s intent. Vibrant Energy is a great example, providing informative content that helps consumers understand how to save on their bills.
Changing Perceptions of Renewables
With environmental awareness on the rise, the push for clean energy is creating fresh opportunities in the sector. To engage a wider audience, brands must connect with consumers whose motivations for choosing energy providers vary—from cost savings to a desire for individuality or sustainability.
Octopus Energy has effectively harnessed the power of video to shift perceptions about renewable energy. Their recent campaign features an engaging ad that showcases how they are discovering green energy careers with the kids of Saracens High School. By providing young students with hands-on experiences and insights into the renewable energy sector, Octopus Energy demonstrates a commitment to not just providing energy but also fostering future generations of eco-conscious leaders. The initiative not only highlights the importance of sustainability but also encourages students to envision careers in a rapidly evolving industry.
Additionally, NRG continues to position itself as an innovator in the energy market by supporting educational initiatives that empower the next generation. By sponsoring programmes that teach young students about renewable technologies, NRG is fostering a future that prioritises sustainable practices.
Conclusion
Electech offers a new avenue for energy marketing teams to connect with their audience and build trust in a challenging market. As we advise tech firms, energy providers must leverage storytelling techniques to strengthen their brand, foster emotional connections, and demonstrate how their innovations improve customers’ lives.
Now it’s time to create compelling content for your energy brand. For top tips on developing a video content strategy that delivers results, check out our video strategy page
