“The Gift of Future Health” for Aptamil marks the next film in our series of healthcare marketing films for this early-life nutritional health brand. Once again, we were called on by a partner agency, The Real Adventure, to produce a marketing video for their client.
A Story of Empowerment and Health in a Video Content Campaign
The 2-minute film shows how mothers have the opportunity to give the gift of the best start in life to their children. The film highlights the fact that genes only play a small part in a baby’s future and that the rest is down to the parent’s actions. From talking to the baby during pregnancy to giving them a taste of adventure. The viewer learns more about the pregnancy journey, and how to secure a baby’s future from conception and birth through to toddlerhood with the right nutrition and care.
Featuring on Aptamil’s Aptaclub Website
“The Gift” video takes centre stage on Aptamil’s Aptaclub website, a great example of content marketing full of pregnancy tips and advice for new parents from an expert team of midwives, nutritionists and feeding advisers.
Collaborating with The Real Adventure on the Video Content Campaign
Our creative team worked closely with The Real Adventure (now Prophecy Unlimited), not only bringing their concept to life but also ensuring that there was consistency of look and feel with the other AptaClub content. The appropriate art direction was critical to ensure that that this new video worked as an effective part of their existing suite of content. We created the storyboard for the film, suitable styling, and sourced the cast of babies and toddlers, and locations in the UK and Spain.
Watch “The Gift of Future Health”
Continuing the Aptamil Journey: “Feed Their Future” Video Content Campaign
Watch “Feed their Future” below, our previous Aptamil film. This really highlights how we have developed a consistent style for the brand’s campaign. The award-winning video features an innovative use of sound; the viewer actually hears what the baby will become in the future. Then ends with the tagline; whatever this may be, they need the right nutrition to allow them to fulfil their potential.
Get in Touch for Your Video Content Campaign Needs
If you’re a marketing agency looking for a partner video production team, do get in touch.
