Pinterest is all about the visual, and inspiring visuals at that. But it’s a mistake to think that it’s just about pictures, video very much has a place on this social media channel.
How Can You Use Pinterest Video for Your Marketing Strategy?
Pinterest is the fastest growing social network, only behind Facebook and X. A recent report has shown that it’s the second largest referral after Facebook – 3 x more than X. So, whilst it may not be for all brands, this social media marketing channel is worth considering.
How exactly can you use Pinterest to help video marketing?
Read on for our top 10 tips for video marketing on Pinterest…
1. Use Keyword-Rich Descriptions
Pinterest video allows up to 500 characters for descriptions. Use this space wisely by including relevant keywords, such as “Pinterest video” and terms related to your industry. Adding a call to action will encourage users to watch, save, and repin your video. Don’t forget to use hashtags to help people discover your content.
2. Add “Video” to Pin and Board Titles
To ensure users know your content is a video, include the word “video” in your pin and board titles. This also helps your content appear in Pinterest’s dedicated Video Category, increasing the chances of it being found by people specifically looking for Pinterest video content.
3. Engage with the Community
Pinterest is all about community. Search for relevant Pinterest video content to like, comment on, and share. Engaging with other users and influencers helps increase your visibility, grow your following, and strengthen connections in your niche.
4. Showcase Your Brand’s Personality with Video
Pinterest video is an excellent way to reveal your brand’s personality. Use video to take your audience behind the scenes, highlight your company culture, or share creative projects. Video allows you to create an emotional connection with your audience in a way that static images often can’t.
5. Make Sharing Easy
Encourage users to share your Pinterest video by adding a “Pin It” button to your website or blog. This makes it simple for visitors to pin your video content to their own boards, expanding your reach across the platform.
6. Integrate Pinterest Videos into Campaigns
Pinterest video works well as part of a broader marketing campaign. For example, Confused.com used a Pinterest video in their campaign to raise awareness about the dangers of driving in high heels. They invited users to pin images of their most extravagant shoes to drive engagement and reinforce their message in a fun, interactive way.
7. Use Eye-Catching Thumbnails
Since Pinterest is primarily a visual platform, choosing an appealing thumbnail for your video is essential. A high-quality, eye-catching thumbnail will encourage users to click on your video and watch it.
8. Include a URL
Always add a URL to your Pinterest video pins so users can watch your video in context on your website or blog. This helps drive traffic back to your site, where you can continue engaging with potential customers. Avoid shortened URLs, as Pinterest sometimes flags them as spam.
9. Keep Videos Short and Engaging
Pinterest users are often browsing for quick inspiration. Short, snappy Pinterest videos tend to perform better, keeping viewers engaged without overwhelming them. For longer videos, make sure to highlight that it’s a “how-to” or tutorial, and pair the video with other content to keep it engaging.
10. Track Your Video Performance
Like any other marketing effort, tracking performance is crucial. Use Pinterest Analytics to measure how your content is performing. Monitor traffic referrals to your website and analyze which types of video content generate the most engagement.
Ready to Create Pinterest Content That Inspires?
Video is a powerful tool for creating engaging, shareable content that resonates with your audience. If you’re ready to use video marketing to inspire your followers and grow your brand on Pinterest, contact us for a chat. Let’s work together to bring your video marketing strategy to life.
