Our MD, Jon Mowat, joined other leading marketing experts at the Integrated Marketing Virtual Conference on 23 June to explain how marketers could effectively use video as part of their marketing mix and content strategy.
After publishing an article for the conference organisers, Target Marketing, on “Non-linear marketing: working with multiple narratives,” Jon was invited to share his expertise alongside top industry leaders such as best-selling author Jay Baer, Robert Rose (Chief Strategy Officer for the Content Marketing Institute), and Dr. Jerry Wind (Professor of Marketing at the Wharton School). Together, they helped marketers understand how video can enhance the marketing mix and improve ROI.
The Role of Video in the Marketing Mix and Content Strategy
Video consumption has been rapidly increasing, with predictions that by 2019, video would account for 80% of the world’s internet traffic. The role of video in the marketing mix became increasingly important as marketers recognised its ability to convey brand messages effectively. In fact, a Forbes report noted that 59% of executives preferred watching videos over reading text.
Although the benefits of video were clear, many marketers struggled to understand how to integrate video into their existing content marketing strategies. Questions arose, such as whether video production should be outsourced and how to optimise video content across various marketing channels and stages of the sales funnel.
In his session, Jon addressed these challenges by covering:
- How to adopt a “video” mindset in your marketing mix
- Emerging trends in video consumption
- Types of video content marketers were using and how to create them
- Strategies for leveraging video across different marketing channels
Maximising ROI with the Right Marketing Mix
The Integrated Marketing Virtual Conference provided attendees with actionable insights on how to improve ROI by incorporating video into their marketing mix. Participants left with a clearer understanding of how video can enhance their overall marketing strategy.
Attendees had the opportunity to register for free and engage with the conversation on social media using #IMV16.
Ready to take your brand’s marketing to the next level with impactful video content?
At Hurricane Media, we specialise in creating videos that drive results and elevate your marketing mix. Contact us today to discover how we can help tell your brand’s story and boost your ROI!
