National Geographic – Augmented Reality Live

10th January 2012

Augmented reality is a view of a physical, real-world environment where elements are augmented by additional computer generated inputs. Appshaker recently worked with National Geographic, enabling consumers to interact with National Geographics content in real time. People were able to immerse themselves into scenes involving dinosaurs, leopards and even join in with the moon landings. Appshaker took footage and 3D assets created for National Geographic and UPC shows and even had a zookeeper on hand to direct the exhibits and ensure participants to enjoy the most immersive experience. The AR marker was printed on the floor. To get a feel for what consumers experiences view the video below:

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