Sep 23rd, 2024
Written by: Steph Jones
Marketing
User-generated content has been on marketers’ radars since the launch of YouTube 10 years ago, and with mobile phones allowing people to share home-grown visual content on the move, it’s Read more…
Sep 23rd, 2024
Written by: John Lanyon
Marketing
Is your YouTube channel working hard enough for your brand? With over one billion unique users visiting YouTube every month and 6 billion hours of video uploaded (that’s almost an Read more…
Sep 5th, 2024
Written by: Jon Mowat
Marketing
Video marketing is most effective when it matches the mood and context of its potential viewers. You don’t use the same email copy or calls to action at the different Read more…
Sep 4th, 2024
Written by: Steph Jones
Marketing
What do your potential customers do after watching a YouTube ad? We now know that 41% of them take an action, according to a new report about the channel’s users. This statistic prompted us Read more…
Sep 4th, 2024
Written by: Jon Mowat
Marketing
If you’ve clicked on this post, it’s probably fair to assume that you recognise the value of digital content marketing, and what it can achieve for your business. Videos are Read more…
Sep 4th, 2024
Written by: Jon Mowat
Marketing
“Think like a publisher, not a marketer.” – David Meerman Scott. We agree that this is top advice for brands. Traditionally audiences have relied on broadcasters and publishers for information Read more…