Video inspiration of the week – Cravendale’s Barry the Biscuit Boy

04th April 2014

For its latest video marketing campaign, Cravendale has switched cats with thumbs for biscuit boys. Watch this hilariousĀ video inspiration of the week and enjoy…

This animated advert, using puppertry, stop motion animation and CG, is a refreshing take on the children’s fairy tale. The film marks a change from the brand’sĀ ‘nasty cats’ advertising series which started in 2011, but maintains its sense of humour.

Watch the making of video to see how they brought Barry the Biscuit Boy to life:

Which ad has inspired you this week?

Do you think that Barry the Biscuit Boy will work for this brand? Or do you miss those ‘nasty cats’? Let us know your thoughts:

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