Showcasing innovation for Edwards

09th April 2019

An eye-catching video can help your brand make a mark at conferences and events, enhancing awareness and generating footfall. Our client, Edwards, came to us to create engaging video content, which would act as a central part of their marketing strategy at SEMICON West 2018 in San Francisco.

Edwards is a global leader in engineering products that enhance innovation across diverse sectors. “Enabling Innovation” was the bold tagline of the Edwards brand at the conference and this theme was developed further in our creative treatment.

From creative concept to the conference screen

In our film, viewers are taken on a dramatic journey from the fundamental elements of the earth to microchip production to show how Edwards products support human innovation and new technologies.

Our video combines 3D animation, motion graphics and archive footage, which work together to add rhythm and provide a sense of progress matching the story arc.

We took this creative treatment from concept and storyboard to screen, refining and crafting the visuals in post-production to create the right atmosphere.

Watch for yourself now:

Bespoke sound design is a critical part of this video too. It opens with sounds to chime with the elemental theme and then rouses to show the innovative tech that is enabled by Edwards. Leading sound studio, Echoic Audio were brought in to create the supporting sound design elements.

The results of the video

Generating positive feedback from conference attendees, the film was launched on a 20-foot screen and increased engagement and footfall for the Edwards stand at this huge trade conference.

Edwards has commissioned us to re-brand the film for their social channels, to be used as a central part of their 100-year celebration this year.

If you’re interested in a brand video that makes a difference at your next conference, get in touch.

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